11 min listen
Season 3. Episode 18: Insights on Technology Management : Chris Spears, Chief Marketing Technology Officer for Arke
FromCMO Insights
Season 3. Episode 18: Insights on Technology Management : Chris Spears, Chief Marketing Technology Officer for Arke
FromCMO Insights
ratings:
Length:
15 minutes
Released:
Sep 20, 2020
Format:
Podcast episode
Description
In this episode of CMO Insights, Jeff Pedowitz sits down with Chris Spears, Chief Marketing Technology Officer for Arke.
Chris discusses how
Integrating technology requires a plan, process and forethought for true implementation
Minimally viable data is an important term for his internal team when it comes to metrics and analytics
Procurement of technology and project management are two different functions that need to be connected.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Chris discusses how
Integrating technology requires a plan, process and forethought for true implementation
Minimally viable data is an important term for his internal team when it comes to metrics and analytics
Procurement of technology and project management are two different functions that need to be connected.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 20, 2020
Format:
Podcast episode
Titles in the series (100)
Season 2. Episode 11: It's All About Revenue: Ken Robinson, Chief Marketing Officer for ProSites: Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success. by CMO Insights