11 min listen
Season 4. Episode 6: Bringing it all Together : Scott Vaughan, CMO of Integrate.
FromCMO Insights
ratings:
Length:
21 minutes
Released:
Sep 22, 2020
Format:
Podcast episode
Description
In this episode of CMO Insights, Jeff Pedowitz sits down with Scott Vaughan, CMO of Integrate.
talks about:
Marketing’s ability to pull storytelling and revenue marketing together with the customer journey
The challenges of acquiring resources and using them creatively
Successfully sorting through the cluttered MarTech landscape
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
talks about:
Marketing’s ability to pull storytelling and revenue marketing together with the customer journey
The challenges of acquiring resources and using them creatively
Successfully sorting through the cluttered MarTech landscape
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 22, 2020
Format:
Podcast episode
Titles in the series (100)
Season 2. Episode 11: It's All About Revenue: Ken Robinson, Chief Marketing Officer for ProSites: Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success. by CMO Insights