11 min listen
Season 5. Episode 12: Customer Lifetime Value : Shane Lennon from @VirtualCMO
FromCMO Insights
ratings:
Length:
17 minutes
Released:
Sep 23, 2020
Format:
Podcast episode
Description
In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Lennon from @VirtualCMO.
Shane talks about:
Not only aligning sales and marketing but also aligning with the product team
Focusing on the customer as a product goes to market and studying the customer life cycle journey
The lifetime value of customers and how we can continuously to deliver value to them
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Shane talks about:
Not only aligning sales and marketing but also aligning with the product team
Focusing on the customer as a product goes to market and studying the customer life cycle journey
The lifetime value of customers and how we can continuously to deliver value to them
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 23, 2020
Format:
Podcast episode
Titles in the series (100)
Season 2. Episode 11: It's All About Revenue: Ken Robinson, Chief Marketing Officer for ProSites: Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success. by CMO Insights