Join us in this insightful episode of 'Facts Not Feelings' as we sit down with Jeff Gonzalez, the visionary Founder and CEO of AET Automotive. Dive into the transformative world of automotive retail marketing, where the traditional meets the digital. Discover how younger, tech-savvy in-house teams are reshaping marketing strategies, the impact of technology on content creation, and creative alternatives to large marketing agencies. Get ready to embrace the future of automotive marketing with expert insights and actionable strategies. 3 Main Takeaways Evolution of In-House Marketing in Automotive Retail: The conversation highlights the significant changes in the retail automotive industry over the past decade, emphasizing the shift towards in-house marketing teams. Jeff's personal journey reflects this evolution, from his early days in an agency to his current role, illustrating the industry's growing embrace of digital and social media marketing strategies.Empowerment and Creativity of Younger Teams: The discussion emphasizes the impact of younger, tech-savvy teams in dealership marketing. These teams are bringing fresh perspectives and innovative digital strategies. The episode delves into how these teams are breaking traditional marketing barriers and introducing creative, engaging content, tailored to a younger demographic. The importance of mentorship, knowledge sharing, and fostering a culture of creativity and innovation in these teams is also highlighted.Leveraging Technology and Alternatives to Large Agencies: The episode explores how advancements in technology have simplified content creation and deployment, making digital marketing more accessible for in-house teams. Jeff discusses the use of various digital tools and platforms, including AI and social media, to enhance marketing efforts. He also addresses alternatives to hiring large, expensive agencies, suggesting more cost-effective and efficient solutions for automotive marketing.Connect ?Jeff Gonzales: https://qrcc.me/s4hhglj7jb4p BZ Consultants Group: https://qrco.de/bcqqFo     Apple?️ https://apple.co/3DYjWN0 Spotify ? https://spoti.fi/3DNNgFI   Youtube ▶️ https://bit.ly/3jDwPoOChapters 0:00 - Intro: Revolutionizing Auto Retail2:45 - Evolution of Retail Automotive Marketing10:31 - Younger Teams Transforming Marketing14:02 - How Digital Evolution Alters Auto Retail Marketing16:56 - Tech Advancements in Content Creation & Deployment19:49 -  Empowering In-House Digital Marketing Teams20:56 - Overcoming In-House Marketing Challenges24:56 - Career Changers USA Ad 25:53 - Cost-Effective Alternatives to Big Agencies30:33 - Measuring Success in Digital Marketing Efforts34:44 - Emerging Trends in Digital Marketing38:10 -  Integrating Young Talent into Current Strategies39:41 - Engaging Younger Demographics Effectively43:04 - Future-Proofing Automotive Marketing43:58 - Connecting with Jeff Gonzalez50:12 - Closing Thoughts and Key Takeaways