Join us in this episode of "Facts Not Feelings," where SEO guru Zach Billings , Co-Founder & VP of Performance at Wikimotive, unravels the mysteries of SEO in the automotive world. From debunking SEO myths to exploring AI's role and mastering local and mobile SEO, this episode is your guide to navigating the dynamic landscape of digital marketing. Whether you're combating vanity metrics or looking to enhance your dealership's SEO strategy, this episode offers valuable insights and practical tips. Stay tuned to elevate your SEO game!3 Main Takeaways Debunking SEO Myths: Discover the truth behind common SEO misconceptions in the automotive industry. Learn why it's not just about driving traffic but more about driving conversions and measuring real ROI.AI in SEO: Dive into the future of SEO with AI and machine learning. Understand the balance between leveraging AI for efficiency and maintaining the human element for quality and relevance.Mastering Local SEO & Mobile Optimization: Get tips on optimizing your dealership’s online presence for local searches and why a mobile-first approach is essential in today’s digital landscape.Connect ?Zach Billings: https://qrcc.me/s72ev2vrznl9 BZ Consultants Group: https://qrco.de/bcqqFo     Apple?️ https://apple.co/3DYjWN0 Spotify ? https://spoti.fi/3DNNgFI   Youtube ▶️ https://bit.ly/3jDwPoOTimestamps:0:00 - Intro: SEO Trends in Auto Industry2:27 - Debunking SEO Myths in Auto Marketing4:32 - SEO & KPIs: Strategies for Success8:38 - Digital Marketing: Cutting SEO Waste14:30 - Real Impact: Beyond Vanity Metrics19:36 - Trends in Focus: Steering Clear of Distractions23:42 - SEO Evolution: Adapting to Algorithm Changes27:46 - ROI Unveiled: SEO Expert Insights34:11 - Tech & SEO: Future-Proof Strategies38:42 - AI's Role in Transforming Auto SEO47:35 - Mastering Local SEO: Tactics & Tips55:03 - Mobile-First SEO: Vital for Auto Dealers58:51 - Lightning Round with Zach Billings