Welcome to another insightful episode of "Facts Not Feelings" where host Brooke Furniss and guest Madi Morgan, Client Partner at Polk Automotive Solutions, dive into the transformative landscape of retail advertising driven by the rapid ascent of electric vehicles (EVs). This episode explores how retail advertisers are adapting to the EV buzz, the unique consumer behavior surrounding EVs, and the implications for media strategies and dealership operations. Join us as we unravel statistics, discuss the future of automotive retail, and provide valuable insights for advertisers and dealerships navigating the EV market. Don't forget to subscribe for more episodes and leave your thoughts in the comments!3 Main TakeawaysEducation is key - Salespeople and consumers need to be educated on EVs, their features, benefits, pros/cons compared to ICE vehicles. This will lead to more informed purchasing decisions.Differentiation - EV brands need to differentiate themselves and their products from competitors through advertising and messaging. They can't rely on traditional ICE branding/marketing approaches.Communication - Brands need open and honest communication about EVs to address concerns like range anxiety and affordability. Clear communication builds trust.Connect ?Madi Morgan: https://qrcc.me/s3ewo 1ydctm9 BZ Consultants Group: https://qrco.de/bcqqFo     Apple?️ https://apple.co/3DYjWN0 Spotify ? https://spoti.fi/3DNNgFI   Youtube ▶️ https://bit.ly/3jDwPoOChapters:00:00 - Introduction: The Evolution of Retail in the EV Era03:39 - EV Brand Media Mixes Must Focus on Targeting04:08 - Effective Media Strategies for Emerging EV Brands04:34 - Gas Vehicle Loyalty is Declining Below 90%  05:20 - The Rise of EVs: Retail Challenges and Opportunities05:27 - 50% Year-Over-Year Growth of EVs06:40 - Educating the Market: The Power of EV Knowledge07:07 - How Can Brands Highlight EV Tech and Sustainability?08:07 - Matching EVs to Consumer Lifestyle Needs10:09 - Debunking EV Myths: The Truth About Electric Cars11:02 - Measuring the Success of EV Ad Campaigns12:17 - Precision Targeting: Reaching Potential EV Buyers14:20 - Evolving Retail Ad Strategies for the EV Boom16:24 - Leveraging Dealership Dynamics for EV Success18:02 - Training Sales Teams for the EV Revolution19:52 - Predicting the Future: When Will EVs Take Over?23:19 - EVs Impact on the Auto Parts and Service Industry24:21 - The Ripple Effect: Service Business and EVs26:12 - Building EV Brand Loyalty Through Strategic Ads28:10 - Demographic-Driven EV Advertisements29:24 - Dissecting EV Shopping Habits: A Deep Dive30:35 - Tesla's Dominance and Consumer Devotion32:26 - Tailor Ads to Millennials and Gen Z EV Buyers33:42 - Social Media's Role in EV Advertising35:23 - Dealership Adaptation Strategies for EV Sales36:08 - Madi Morgan's Key Takeaways: Education, Differentiation, Communication36:48 Lighting Round