Join us in this dynamic episode of "Facts Not Feelings" as host Brooke Furniss and guest Giancarlo Montenegro, Director of Marketing Technology at Castle Automotive Group, dive deep into the transformative impact of technology in the automotive industry. Explore crucial topics such as the importance of vendor agnosticism, the significant costs associated with slow adoption of new technologies, and practical strategies for integrating cutting-edge innovations.? Key Highlights:Vendor Neutrality: Understand why impartial partnerships are essential for dealership success, leading to more ethical business practices and better technology outcomes.Adoption Speed: Discover how swiftly embracing new adtech and martech can prevent your dealership from falling behind and enhance market competitiveness.Navigating Change: Learn from Giancarlo's insights on overcoming internal resistance and fostering a culture ready for technological advances.? Engage with Us:What strategies do you use to integrate new technologies in your dealership? Comment below to share your experiences.If you find this discussion helpful, please give us a like, ? subscribe for more automotive industry insights, and hit the bell icon ? to get notified about our latest videos!Connect ?Giancarlo Montenegro: https://qrcc.me/sb4fots9v84q BZ Consultants Group: https://qrco.de/bcqqFo     Apple?️ https://apple.co/3DYjWN0 Spotify ? https://spoti.fi/3DNNgFI   Youtube ▶️ https://bit.ly/3jDwPoO? Chapters:0:00 - Intro: Setting the Stage for Innovation1:53 - Understanding Vendor Agnosticism: Trust & Transparency in Auto Marketing7:50 - Exploring Ad Tech Gains: Boost Competitiveness & Engagement12:07 - Innovative Auto Tech: Tools to Test Now17:30 - Exploring Cutting-Edge Auto Marketing Tools20:10 - Overcoming Resistance to New Tech in Auto25:49 - Mastering Vendor Agnosticism & Partnerships30:23 - Future of Auto Marketing: Tech Evolution & Strategy32:47 -Proactive Tech Testing: Where to Start & Network Benefits37:39 - Impact of Emerging Vehicle Tech on Dealers42:25 -  Enhancing Dealership Experience with Tech45:28 - Quickfire Q&A with Giancarlo Montenegro: Insights & Fun Facts