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Authentic advertising? How video and context are creating engaging moments.

Authentic advertising? How video and context are creating engaging moments.

FromTech Talks


Authentic advertising? How video and context are creating engaging moments.

FromTech Talks

ratings:
Length:
57 minutes
Released:
Jan 17, 2023
Format:
Podcast episode

Description

Today we're exploring how video is changing the world of advertising. Technology built on keyword searches are fading in favour of video, and the influence of platforms such as TikTok. Our first guest is GumGum CEO, Phil Schrader, who talks about how his industry is being forced to innovate.

Also on the show we chat to Nicole Flamarique, co-founder of The Good Goal. In an increasingly busy sustainability sector we question how you attract the attention of investors, so you have the money to make a difference!

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Released:
Jan 17, 2023
Format:
Podcast episode

Titles in the series (100)

The awarding-winning technology leadership podcast, exploring the views of leaders and organisations across the sector. Now in our 6th year! Powered by Nash Squared. https://www.nashsquared.com/the-hub/archive-podcast-interviews