14 min listen
DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety
DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety
ratings:
Length:
5 minutes
Released:
Apr 3, 2023
Format:
Podcast episode
Description
CEO Mark Zagorski describes DoubleVerify’s progress in measuring with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/double-verify-mark-zagorski .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.
Released:
Apr 3, 2023
Format:
Podcast episode
Titles in the series (100)
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