14 min listen
Samba TV - CTV measurement and targeting using ACR data
Samba TV - CTV measurement and targeting using ACR data
ratings:
Length:
9 minutes
Released:
Jun 21, 2022
Format:
Podcast episode
Description
Samba TV SVP Avi Brown describes the targeting and measurement use cases for the company’s ACR data collected directly from TV devices. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/sambatv-avi-brown.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.
Released:
Jun 21, 2022
Format:
Podcast episode
Titles in the series (100)
Optable - A flexible model for clean room tech by Marketecture: Get Smart. Fast.