Join Brooke C Furniss as she sits down with automotive industry veteran Dan Moore in this insightful episode of Facts Not Feelings. With decades of expertise, Dan provides keen perspectives on spotting unmerited claims, amplifying credible voices, and separating facts from feelings. Gain valuable lessons on vetting self-proclaimed "experts", asking the tough questions, and keeping marketing strategies simple and focused. Discover how to cut through the noise and hype to make data-driven decisions that truly drive ROI. An episode packed with pragmatic wisdom for any automotive professional looking to thrive on authenticity.Main Takeaways1. Be wary of self-proclaimed "experts" who make bold, unsupported claims just to gain followers and fame. True expertise is built on experience, knowledge, and facts. 2. Focus on your own business strategy and identify gaps, rather than getting distracted by the latest tactics or buzzwords. Evaluate how products and services can help you achieve your goals.3. Ask critical questions and do your own research to determine if someone's claims are credible. Don't assume expertise just because someone is confident or has a large following online. Look for real-world experience and results.Connect ?Dan Moore: https://qrcc.me/rzt1znsqys6a BZ Consultants Group: https://qrco.de/bcqqFo     Apple?️ https://apple.co/3DYjWN0 Spotify ? https://spoti.fi/3DNNgFI   Youtube ▶️ https://bit.ly/3jDwPoOChapters0:00 Introduction 2:29 Spotting Unmerited Claims4:23 Knowledge vs. Opinion14:55 From Data to Strategy18:05 Responding to Unqualified Voices20:37 Avoiding Echo Chambers 28:44 Identifying Red Flags39:00 Standing Out from Unqualified Voices44:45 Asking Hard Questions48:12 The Website Speed Test Debate52:00 Strategy Over Tactics59:54  Simplifying Metrics1:02:13 Third Party Lead Providers1:09:22  Lighting Round with Dan Moore