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Part 2: Exploring Social Commerce for B2B Brands with Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligen…
Part 2: Exploring Social Commerce for B2B Brands with Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligen…
ratings:
Length:
21 minutes
Released:
Apr 26, 2023
Format:
Podcast episode
Description
In this episode of The Art of Social Media, Tejas Mehta is joined by Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence, a market research company that provides its clients with data, forecasts, and insights for better business decisions.
They discuss the concept of social commerce for B2B brands, the current economic situation in Q1 of 2023, and the future of social media. Jeremy suggested that an effective lead gen strategy through performance marketing is more suitable for B2B brands, as it allows them to test different audiences, creative, and landing pages.
They discuss the concept of social commerce for B2B brands, the current economic situation in Q1 of 2023, and the future of social media. Jeremy suggested that an effective lead gen strategy through performance marketing is more suitable for B2B brands, as it allows them to test different audiences, creative, and landing pages.
Released:
Apr 26, 2023
Format:
Podcast episode
Titles in the series (43)
Part 1: The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder": Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part one of this two part interview, Rand tells us about the advantages small businesses and brands have over their larger competitors, the ways in which they can optimize their approach to social media marketing, and how to make your target audience resonate with your product or brand. by The Art of Social Media