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Part 1: Digital and Social Media Marketing for Music Industry’s A-Listers with Cassie Petrey, Co-Founder and CEO at Crowd Surf
Part 1: Digital and Social Media Marketing for Music Industry’s A-Listers with Cassie Petrey, Co-Founder and CEO at Crowd Surf
ratings:
Length:
21 minutes
Released:
Dec 14, 2022
Format:
Podcast episode
Description
Cassie Petrey, Co-Founder and CEO of Crowd Surf, joins Tejas Mehta and explains how her passion for the Backstreet Boys drove her to a career in Digital and Social Media Marketing for artists like the Backstreet Boys, Britney Spears, and Camila Cabello.
Cassie wants Crowd Surf to be a one-stop shop for all digital needs of the artists, including website management, social media and content management, email strategy, and digital PR. She wants to use social media to forge a tighter artist-audience relationship through release-week campaigns, exclusive content, and direct access.
Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart.
Cassie wants Crowd Surf to be a one-stop shop for all digital needs of the artists, including website management, social media and content management, email strategy, and digital PR. She wants to use social media to forge a tighter artist-audience relationship through release-week campaigns, exclusive content, and direct access.
Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart.
Released:
Dec 14, 2022
Format:
Podcast episode
Titles in the series (43)
The Art of Social Media Trailer: Welcome to The Art of Social Media, a podcast by SocialPilot. We host in-depth discussions with world-leading, social media marketing experts to help you discover the techniques, strategies and skills you need to grow your business with social media. by The Art of Social Media