Part 1: Content Marketing, Influencer Marketing, and the Evolution of Content Consumption with Mark Schaefer, Executive Director at Schaefer Marketing Solutions

The Art of Social Media Trailer: Welcome to The Art of Social Media, a podcast by SocialPilot. We host in-depth discussions with world-leading, social media marketing experts to help you discover the techniques, strategies and skills you need to grow your business with social media. by The Art of Social Media

2 min listen

Part 1: The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder": Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part one of this two part interview, Rand tells us about the advantages small businesses and brands have over their larger competitors, the ways in which they can optimize their approach to social media marketing, and how to make your target audience resonate with your product or brand. by The Art of Social Media

17 min listen

Part 2: The Future of Social Media and Creator Economy with Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt: Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt, joins us to discuss how to adapt your content and style for various social media platforms, the future and opportunities of the creator economy, and what content creators you should follow in 2022. by The Art of Social Media

23 min listen

Part 1: Content Marketing, Influencer Marketing, and the Evolution of Content Consumption with Mark Schaefer, Executive Director at Schaefer Marketing Solutions: In part one of this two-part episode, we’re joined by Mark Schaefer, Executive Director of Schaefer Marketing Solutions. Mark talks about how the pandemic changed the consumers' behavior and its impact on marketing and business. He also discusses the importance of user-generated content, emerging marketing trends, and building community through marketing. by The Art of Social Media

21 min listen

Part 1: How to Build and Grow a YouTube Community in 2022 with Latasha James, Founder and Creative Director of James + Park Creative: Latasha James, Founder and Creative Director of James + Park Creative, joins us to discuss how to build a thriving online community, current social media trends, why you should create YouTube content, and how to find the right influencers for your business. by The Art of Social Media

21 min listen

Part 2: How Content Marketing Is Reshaping Digital Marketing With Sujan Patel, Co-founder at Mailshake and MD at Ramp Ventures: In the second part of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake and MD at Ramp Ventures. Sujan explains how to leverage content for social media marketing, and discusses how to achieve repeated success with marketing strategy by recognizing the differences between various marketing channels. He shares the significance of personal branding in acquiring prospects and talent for brand growth. Finally, Sujan emphasizes the importance of repetition in developing long-term brand influence. by The Art of Social Media

24 min listen

Part 2: The Future of Social Media Marketing Strategy with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder": Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part two of this two part interview, Rand discusses what he sees as the future of social media, how this is going to influence companies marketing strategies, and how a company implements its ethos and culture can influence the way people view their brand. by The Art of Social Media

21 min listen

Part 2: Influencer Marketing and The Digital Transformation With Neal Schaffer, Fractional CMO and Author of ‘The Age of Influence: In part two of this two-part episode, we’re joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence’. Neal discusses influencer marketing as a powerful approach for a new brand to compete effectively on social media. He further highlights the numerous opportunities for influencers to monetize their content creation expertise while assisting brands in their growth and social media's favorable inclination toward short-form video. by The Art of Social Media

21 min listen

Part 1: How Digital Marketing is Changing with Sujan Patel, Co-founder at Mailshake and MD at Ramp Ventures: In part one of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake, and MD at Ramp Ventures. Sujan talks about how much has changed in digital marketing over the last two decades. He explains how the introduction of new advertising channels such as social media, influencer marketing, and remarketing have saturated the market and made it more competitive, and why a cohesive approach, such as laser targeting, is vital for a new brand to succeed. by The Art of Social Media

19 min listen

Part 1: Social Media Marketing and the Digital Transformation with Neal Schaffer, Fractional CMO and Author of ‘The Age of Influence’: In part one of this two-part episode, we’re joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence’. Neal discusses the change in the digital marketing landscape, how it’s shaping the trajectory of social media marketing, and how companies and agencies can now engage with disruption. by The Art of Social Media

21 min listen

Part 1: Content Marketing Winning Strategies for Brand Growth with Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt: Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt, joins us to discuss how brands can win at content marketing in 2022, why you should focus on one specific niche to build your audience, and how to approach social media channels. by The Art of Social Media

22 min listen

Part 1: The Art of LinkedIn with Heidi Medina, a Digital Marketing Strategist, Content and Business Coach, and LinkedIn Expert at Talk to Heidi: Heidi Medina, a Digital Marketing Strategist, Content and Business Coach, and LinkedIn Expert at Talk to Heidi, joins Tejas Mehta to discuss LinkedIn winning strategies and trends, how to build an engaging and supportive network, and how brands can leverage organic content. by The Art of Social Media

18 min listen

Part 2: Current and Future Social Media Trends with Latasha James, Founder and Creative Director of James + Park Creative: Latasha James, Founder and Creative Director of James + Park Creative, joins us to discuss current and future social media trends, strategies for growth, the rise of TikTok, and how brands should approach social media to build strong communities. by The Art of Social Media

18 min listen

Part 1: How to Become a LinkedIn Badass with Houston Golden, Founder and CEO of BAMF.com: In Part 1 of this episode, Houston Golden joins Tejas Mehta to share his LinkedIn growth hacks, what type of content works on the platform, and how to become a successful LinkedIn influencer. Houston is the Founder and CEO of BAMF.com, also known as the world's leading LinkedIn marketing agency. He has authored five books on the subject of LinkedIn, known as The LinkedIn Bible Collection, been featured in countless high-profile publications, and was recognized as one of Forbes’ Top 12 Innovative Founders. by The Art of Social Media

25 min listen

Part 2: Building Community as the Future of Marketing with Mark Schaefer, Executive Director at Schaefer Marketing Solutions: In Part 2 of this episode, Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions, joins us to discuss how brands can leverage changing trends in social media marketing as a result of disruptive innovations such as TikTok marketing, the metaverse, and cryptocurrencies, which is leading to more community-based marketing. by The Art of Social Media

16 min listen

Part 2: LinkedIn Growth Hacks and Trends for Brands and Businesses with Houston Golden, Founder and CEO of BAMF.com: In Part 2 of this episode, Houston Golden joins Tejas Mehta to discuss growth hacks on LinkedIn, how small businesses can leverage the platform's capabilities to build a successful business, and how LinkedIn helps grow your owned audience. Houston is the Founder and CEO of BAMF.com, also known as the world's leading LinkedIn marketing agency. He has authored five books on the subject of LinkedIn, known as The LinkedIn Bible Collection, been featured in countless high-profile publications, and was recognized as one of Forbes’ Top 12 Innovative Founders. by The Art of Social Media

27 min listen

Part 1: The Role of Community and Data Analytics in Creating Winning Social Media Strategies with Michael Brito, Global Head of Analytics at Zeno Group: Michael Brito, Global Head of Analytics at Zeno Group, joins Tejas Mehta to discuss present and future social media trends, how brands can build meaningful online communities and the role of research and data analytics in creating winning marketing strategies. by The Art of Social Media

24 min listen

Part 2: Influencer Marketing, Future Social Media Trends, and Metaverse with Michael Brito, Global Head of Analytics at Zeno Group: Michael Brito, Global Head of Analytics at Zeno Group, joins Tejas Mehta to share how B2B brands can leverage influencer and community marketing, the influence of metaverse on social media, and the importance of storytelling for your social media strategy. by The Art of Social Media

22 min listen

Part 2: Marketing Empathy, Storytelling, and Community Engagement with Gary Bizzo, CEO of Bizzo Management Group: Gary Bizzo, a business startup, marketing, and branding specialist, and CEO of Bizzo Management Group, joins Tejas Mehta to discuss the importance of empathy, storytelling, and community engagement in marketing and future marketing trends. by The Art of Social Media

16 min listen

Part 1: The Essential Elements of a Creating Winning Content Strategy with Christoph Trappe, Author, Storyteller, and Content Strategist: Christoph Trappe, a leading live streamer and content strategist, joins Tejas Mehta to outline and discuss the fundamental elements of creating a winning content strategy that captures the audience’s attention and builds brand engagement. by The Art of Social Media

19 min listen

Part 2: Design a Meaningful LinkedIn Marketing Strategy by Cutting Out the BS with Heidi Medina, a Digital Marketing Strategist and LinkedIn Expert at Talk to Heidi: Heidi Medina, a Digital Marketing Strategist, Content and Business Coach, and LinkedIn Expert at Talk to Heidi, joins Tejas Mehta to share her thoughts on LinkedIn's underused features, how to build an email list from social media, and the future of social media. by The Art of Social Media

19 min listen

Part 1: How to Become an Influencer and Social Media Rock Star with Gary Bizzo, CEO of Bizzo Management Group: Gary Bizzo, a business startup, marketing, and branding specialist, and CEO of Bizzo Management Group, joins Tejas Mehta to discuss the evolution of digital and influencer marketing and how to become a Social Media Rock Star. by The Art of Social Media

18 min listen

Part 1: Social Media and Small Business Success with Melinda F. Emerson, President of SmallBiz Lady Enterprise: Melinda F. Emerson, President of SmallBiz Lady Enterprise, joins Tejas Mehta to share her story of becoming America's number one expert on small business development and social media marketing, how to build your personal brand, and run a business successfully. Melinda, commonly known as "SmallBiz Lady," is America's number one expert on small business development and social media marketing, with more than twenty years of experience drawn from front-line and executive management in business and entrepreneurial situations. She is also a renowned keynote speaker on small business development, social selling, and content marketing – focusing on helping people start and grow profitable and sustainable small businesses. Throughout her career, she has advised several Fortune 500 companies to target and retain small business customers effectively. Before starting SmallBiz Lady Ente by The Art of Social Media

21 min listen

Part 1: Digital and Social Media Marketing for Music Industry’s A-Listers with Cassie Petrey, Co-Founder and CEO at Crowd Surf: Cassie Petrey, Co-Founder and CEO of Crowd Surf, joins Tejas Mehta and explains how her passion for the Backstreet Boys drove her to a career in Digital and Social Media Marketing for artists like the Backstreet Boys, Britney Spears, and Camila Cabello. Cassie wants Crowd Surf to be a one-stop shop for all digital needs of the artists, including website management, social media and content management, email strategy, and digital PR. She wants to use social media to forge a tighter artist-audience relationship through release-week campaigns, exclusive content, and direct access. Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart. by The Art of Social Media

21 min listen

Part 2: The Art of Crafting Content for Music Industry’s A-Listers with Cassie Petrey, Co-Founder and CEO at Crowd Surf: Cassie Petrey, Co-Founder, and CEO of Crowd Surf joins Tejas Mehta and walks us through the content creation process for artists in the music industry. She mentions that different artists have different needs, and hence the role of Crowd Surf can vary from ideation all the way to editing and posting. Cassie wants to use social media content to forge a tighter artist-audience bond through release-week campaigns, exclusive content, and direct access. She stresses that social media content needs to be authentic, and artists shouldn’t shy away from showing their vulnerable side. Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart. by The Art of Social Media

23 min listen

Part 2: Insights on Implementing Winning Content Strategies with Christoph Trappe, Author, Storyteller, and Content Strategist: Christoph Trappe, a leading live streamer and content strategist, joins Tejas Mehta to discuss implementing a winning content strategy and the tools used for it. by The Art of Social Media

20 min listen

Part 1: Unlocking 3x Growth in Followers: Strategies for Social Media Success with Justin Levy, Director of Social and Influencer Marketing at Demandbase: Justin Levy, Director of Social and Influencer Marketing at Demandbase, joins Tejas Mehta to discuss social media strategies to achieve a 3x growth in followers, KPIs marketers should measure to increase reach and engagement, and the role of influencer marketing in B2B. Justin Levy is an in-demand keynote speaker with over fifteen years of expertise in corporate social media, influencer marketing, content creation, and community building. He specializes in helping audiences understand how they can leverage social media, influencer marketing, and content marketing to drive revenue for their businesses. Currently, Justin is the Director of Social and Influencer Marketing at Demandbase. He is also a founding member of Revenue Circle and a member of M2 Community, Revenue Era, Peak Community, RevGenius, and RevOps Co-op. Justin is the a by The Art of Social Media

30 min listen

Part 1: Unlocking the Power of Social Selling with Timothy Hughes, CEO and Co-Founder of DLA ignite: Timothy Hughes, CEO and Co-founder of DLA ignite, joins Tejas Mehta to discuss the ins and outs of social selling, how to create content at scale, and the three must-haves to succeed on social media. Timothy Hughes is a social selling innovator and pioneer, ranked by Onalytica as the number one most influential person globally for social selling. He has over thirty years of experience in sales, marketing, and business development. Timothy is a Non-Executive Director at HighChloeCloud, a Global Instructor and Business case contributor at ThePowerMBA, and a Contributing Member at RevGenius and RevOps Co-op. Before DLA ignite, Timothy spent more than a decade at Oracle Corporation and worked in marketing and sales roles at companies like Capgemini, DSP-Explorer, and Fujitsu. He is also the bestselling author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketi by The Art of Social Media

26 min listen

Part 1: Rising Above the Rest: Top Strategies for Growing a Winning Marketing Agency with Erik Huberman, Founder and CEO of Hawke Media: In this episode of The Art of Social Media, Tejas Mehta is joined by Erik Huberman, Founder and CEO of Hawke Media. They discuss the difficulties of finding a good marketing agency, the golden tips for growing an agency, and how to make your way to the top of the marketing game. Erik Huberman is a marketer, public speaker, thought leader, and author. His company, Hawke Media, has helped grow over 3,000 brands worldwide and is valued at more than $150 million. Previously, Erik was the Co-founder of Swag of Month and Chief Development Officer of Fame Wizard. Erik is also a Founding Partner of Hawke Ventures, a Partner of BLT Enterprises, and an Operating Partner of Arrowroot Capital. He hosts the HawkeTalk podcast, is the author of The Hawke Method, and his work has been featured on Forbes, CSQ, RollingStone, Worth, and Grit Daily. by The Art of Social Media

13 min listen

Part 1: Creative and Disruptive Branding Strategies with Dain Walker, Founder and Principal of rivyl: Dain Walker, Founder and Principal of rivyl, joins Tejas Mehta to share what branding truly means and how to build a unique branding strategy to stand out from the competition and get attention in a busy market. Dain is a brand strategist who is deeply obsessed with the branding world and how it can rapidly throw your company into the marketplace for financial success. He focuses his attention on innovation, branding, marketing, and being as disruptive as possible to give business owners the “Ah-hah” moment to succeed. by The Art of Social Media

27 min listen

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Part 1: Content Marketing, Influencer Marketing, and the Evolution of Content Consumption with Mark Schaefer, Executive Director at Schaefer Marketing…

Part 1: Content Marketing, Influencer Marketing, and the Evolution of Content Consumption with Mark Schaefer, Executive Director at Schaefer Marketing…

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