21 min listen
Part 1: The Role of Community and Data Analytics in Creating Winning Social Media Strategies with Michael Brito, Global Head of Analytics at Zeno Grou…
Part 1: The Role of Community and Data Analytics in Creating Winning Social Media Strategies with Michael Brito, Global Head of Analytics at Zeno Grou…
ratings:
Length:
24 minutes
Released:
Nov 16, 2022
Format:
Podcast episode
Description
Michael Brito, Global Head of Analytics at Zeno Group, joins Tejas Mehta to discuss present and future social media trends, how brands can build meaningful online communities and the role of research and data analytics in creating winning marketing strategies.
Released:
Nov 16, 2022
Format:
Podcast episode
Titles in the series (43)
Part 1: Content Marketing, Influencer Marketing, and the Evolution of Content Consumption with Mark Schaefer, Executive Director at Schaefer Marketing Solutions: In part one of this two-part episode, we’re joined by Mark Schaefer, Executive Director of Schaefer Marketing Solutions. Mark talks about how the pandemic changed the consumers' behavior and its impact on marketing and business. He also discusses the importance of user-generated content, emerging marketing trends, and building community through marketing. by The Art of Social Media