François Candelon, Global Director of the BCG Henderson Institute – BCG's research think tank, joins me in a conversation about the growth of the many metaverses. Listen in as we talk about how the race is on to capture digital engagement. With 30 years in tech and as a global team leader analyzing the impact of the Metaverse through research, François discusses what metaverses actually exist and their purpose in shaping the future, from full-second digital lives (for work and play) to gaming communities and even crypto-centric marketplaces. We also talk about how organizations across industries can and must understand these rival metaverses before engaging. Finally, we look into who is winning the Metaverse and who the wild card contenders will be. About François Candelon: François Candelon is the Global Director of the BCG Henderson Institute, Boston Consulting Group’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. He is also a leader of BCG GAMMA’s AI@Scale effort for technology, media, and telecommunications companies. GAMMA is BCG’s data science and advanced analytics unit. François joined BCG in 1993. He has worked in several European countries, led BCG’s global telecommunications work from 2008 to 2012, and spent seven years in China, where he worked with the most advanced tech companies. His research is focused on AI and digital as a source of competitive advantage for businesses and national economies. His work has been published in several prestigious reviews (Harvard Business Review, MIT, and Sloan Management Review). He has also been a speaker in global conferences like Mobile World Congress, TED@BCG, Web Summit, Politico AI Summit, and Wuzhen Internet Conference.