Is the rapid evolution of technology complicating product management more than facilitating it? I sit down with Anthony Maggio, Head of Product Management at Airtable, to explore the intricate landscape of digital product management in today's fast-paced world. Anthony brings a wealth of experience to the table, having navigated the challenges and opportunities that product leaders face in an era where technology products proliferate at an unprecedented rate. As organizations strive to discern which products or tools align best with their business objectives and team requirements, Anthony delves into the pivotal role of product leaders in guiding these crucial decisions. The conversation tackles the concept of the digital product supply chain, illuminating how the explosive growth of software has led to more distributed project lifecycles and the unique challenges this presents. Anthony shares invaluable advice on combating "strategy drift," a phenomenon where accessible data and technology tools can inadvertently lead teams away from their core business goals. He emphasizes the importance of drawing clear connections between projects and overarching business objectives to stay on course. Furthermore, the discussion highlights the transformative potential of leveraging AI for enhanced support in product management. Anthony illustrates how AI can provide teams with crucial visibility into project lifecycles, enabling more informed decision-making and proactive responses to user feedback. Listeners will gain insights into best practices for digital product management, including the significance of understanding customer needs, building well-prioritized roadmaps, and fostering collaboration across various teams. Anthony also shares his vision for the future, where AI could empower individuals to quickly develop customized software solutions simply by describing their needs. As we wrap up, we're left to ponder: In a world where every company is becoming a digital product company, how can product leaders navigate the complexities of their role to drive success and innovation? Join the conversation and share your thoughts on the evolving challenges and opportunities in digital product management.