We discuss why alignment is key to delivering great digital products & team outcomes, how to recognize & navigate misalignment, and create better alignment with Jonathon Hensley (CEO @ EMERGE, Author of "Alignment"). We cover a couple of community case studies exploring dilemmas like navigating misaligned product vision & executive conflict, transforming grand product visions into clear execution, AND shifting toward a customer-centric engineering culture!ABOUT JONATHON HENSLEYJonathon Hensley (@jonathonhensley) is co-founder and CEO of Emerge, a digital product consulting firm that works with companies to improve operational agility and customer experience. For more than two decades, Jonathon has helped startups, Fortune 100 brands, technology leaders, large regional health networks, non-profit organizations, and more, transform their businesses by turning strategy, user needs, and new technologies into valuable digital products and services. Jonathon writes and speaks about his experiences and insights from his career, and regularly hosts in-depth interviews with business leaders and industry insiders. He lives in the Pacific Northwest with his wife and two boys.Originally from Silicon Valley, Jonathon got into the digital product space inspired by the incredible people developing new technologies all around him and the possibilities they unlocked. This fueled his curiosity to understand how technology transforms the ways in which people live and work.Today that curiosity continues to drive him, as he works to help businesses harness technology. His work focuses on alignment, helping leaders define the value they want to create in a succinct and tangible way; where to focus, why, and what it will take to achieve that outcome. His favorite part is going beyond the idea but reimagining how you bring together people, data, and processes so that a client can succeed."We hear a lot of times about the execution gap - This gap that, you know, we have this idea, or we have this outcome we want to achieve… We start building something and then it doesn't have the outcome we intended.And that execution gap is because no bridge was ever built. You're making a leap of faith that somehow if we do this, that this will happen. And it's not grounded, most often, in its execution and process.And so, without a clear direction how do you know what resources, or people, or process, are even needed to achieve the intended outcome that you're working towards?- (Jonathon Hensley)   Our in-person conference ELC Annual returns 10/27-28!Learn from 60+ of the best engineering leaders in the industry / Critical insights on leadership, career and technology / Plus tons of experiences optimized for deep conversations & meaningful connections - all to help you build your support network!Don't miss out on being part of the biggest celebration of engineering leadership of the year!Grab your ticket HERE: sfelc.com/annual2022Check out our friends at Shortcut!Shortcut is an issue tracker that offers all the functionality, without most of the complexity making it easier for you to plan, collaborate, build, and measure success.Right now, listeners of our show can get 2-months free on any paid plan.Learn more & sign up at shortcut.com/elcThis episode is brought to you by PlusPlusPlusPlus is an all-in-one technical onboarding and internal knowledge platform that fast-tracks productivity.Learn more & sign up at plusplus.co/elcSHOW NOTES:Why alignment is the key to deliver great products & outcomes (2:22)What does alignment actually mean? (4:10)How do you recognize when you're misaligned? (7:51)How do you create alignment? (10:48)Navigating misaligned product vision & executive conflict (15:09)Transforming your grand product vision into clear actions (18:58)Making a shift to a more customer-centric engineering culture (23:27)Operationalizing customer empathy within your engineering org (28:05)How to gain clarity on the right intended outcomes (30:32)Measuring alignme