Jonathon Hensley is CEO & chief creative officer of Emerge. His passion for designing and developing digital products and services and gaining support from the critical audiences involved in their inception and growth led to the authoring of his latest book entitled, Alignment. Growing up in Silicon Valley at the onset of the digital evolution transformed his life. Jonathon's fascination with the digital world and how people engage with technology led him to pursue his passion in the industry for over 20 years. Over the last two years, he met with over 50 industry insiders, organizational leaders, product managers, designers, and engineers as he delved into my work, research, and writing on Alignment. Alignment in product transformation encompasses four levels; individual, team, organizational, and market. Understanding these levels is paramount to moving your organization through product transformation. Part one of the book focuses on what Alignment is, and why it’s so critical to the success of digital product and business transformation. Part two provides a straightforward, honest look at why so many digital product and transformation initiatives fail or underperform. Part three explores what leading with Alignment looks like today. It sheds light on the fundamental knowledge and skills necessary to build teams to navigate the digital product life cycle and transformation. Part four reveals the baseline from which every successful digital product initiative must start and the elements and guiding forces that make up a strategic foundation. Finally, part five explores the connection between your digital product strategy and team performance, rapidly accelerating the delivery of results.