24 min listen
Part 1: The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder"
Part 1: The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder"
ratings:
Length:
17 minutes
Released:
Mar 16, 2022
Format:
Podcast episode
Description
Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part one of this two part interview, Rand tells us about the advantages small businesses and brands have over their larger competitors, the ways in which they can optimize their approach to social media marketing, and how to make your target audience resonate with your product or brand.
Released:
Mar 16, 2022
Format:
Podcast episode
Titles in the series (43)
Part 2: How Content Marketing Is Reshaping Digital Marketing With Sujan Patel, Co-founder at Mailshake and MD at Ramp Ventures: In the second part of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake and MD at Ramp Ventures. Sujan explains how to leverage content for social media marketing, and discusses how to achieve repeated success with marketing strategy by recognizing the differences between various marketing channels. He shares the significance of personal branding in acquiring prospects and talent for brand growth. Finally, Sujan emphasizes the importance of repetition in developing long-term brand influence. by The Art of Social Media