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Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro

Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro

FromWhat’s Working in Marketing™


Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro

FromWhat’s Working in Marketing™

ratings:
Length:
46 minutes
Released:
Oct 26, 2021
Format:
Podcast episode

Description

Rand Fishkin is the Co-Founder & CEO of SparkToro. In this episode, Rand discusses the importance of audience research, why you need to deeply understand your audience, where audience research fits into a marketing strategy, the difference between being data-driven and data-informed, the benefits of episodic content, and much more. 
For more content, episodes and show notes make sure to check out RightMetric.co.
 
Released:
Oct 26, 2021
Format:
Podcast episode

Titles in the series (25)

Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you‘re ready to learn what‘s working when it comes to your marketing efforts.