Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro.
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By the end of this episode, you’ll have the processes to research your target audience, understand your market and create more effective buyer personas.
First, you’ll hear how Rand Fishkin built and SEO software powerhouse before creating Sparktoro, an audience research software for branding and marketing professionals.
Then, Rand shares his perspective on the importance of customer research and audience intelligence.
Next, we’ll explore the strengths and weaknesses of traditional vs modern market research.
Then you’ll learn how to analyse the market beyond demographics and psychographics to find unique insights you can actually use for your marketing.
You’ll then discover how to create more effective buyer personas and customer avatars and learn how brand strategists and agencies use Sparktoro for market research.

Finally Rand takes us on a Sparktoro Demo so you can understand how to use this powerful market research tool.
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