In this episode of Partnering Leadership, Mahan Tavakoli speaks with Robert Dilenschneider, founder of The Dilenschneider Group and strategic advisor to Fortune 500 companies. Robert Dilenschneider talks about the most effective way to use public relations to benefit organizations. Robert also shared the importance of engaging the community and how to use the power of words to more clearly communicate the organization’s message. Finally, Robert Dilenschneider addressed the specific skill sets that public relations leaders need today. Some highlights:-Robert Dilenschneider’s early career in public relations with Hill and Knowlton, becoming the firms CEO and eventually launching his public relations agency -The significant changes in public relations over the years -Robert Dilenschneider on why organizations need to take a stand on what they want to communicate-The essential elements in engaging the community -The struggles that organizations face in reaching potential customers-Determining the right words for effective public relations-How to position public relations messages for greater social media reach -Robert Dilenschneider on the importance of prioritizing internal communicationsConnect with Robert Dilenschneider:Dilenschneider Group WebsiteRobert Dilenschneider Personal WebsiteRobert Dilenschneider’s Published Books on AmazonRobert Dilenschneider on TwitterRobert Dilenschneider on LinkedInConnect with Mahan Tavakoli:https://mahantavakoli.com/https://www.linkedin.com/in/mahan/ More information and resources are available at the Partnering Leadership Podcast website: https://www.partneringleadership.com/Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website