Nick Lynch is a senior product and business operations executive with experience managing, building, and executing product development strategy, developing business relationships, growing revenue, and executing initiatives in the social, digital, influencer (creator economy), traditional, and online media industries for multiple start-ups, growth stage, and blue chip companies. Strategic thinker focused on identifying businesses, processes, and people with growth potential, and providing actionable solutions and leadership that drive success. Extremely excited and bullish on Web3 and all the opportunities it will create. Key Takeaways:Corporate social responsibility programs have a lot to do with communicating the good that a corporation is doing. ESG stands for Environmental, Social, and Governance. It’s what investors these days are looking for in corporations. When you take a step back and look at the bigger picture, you’ll see that influencer marketing is really all about storytelling and community building. Figure out what words or topics are relevant to your organization and search for keywords or hashtags in various social media to look for potential influencer partners who are aligned with your organization’s mission. Narrow down the search then reach out. Don’t just pick the ones with the biggest following. If you don’t measure something, then it doesn’t matter to you. If there are things about your organization that you don’t know or are not taking any steps to know, then it doesn’t matter to you or to your team. If something matters, measure it.  “Everybody has some influential power.” “The core of it [influencer marketing] is storytelling and community building.” “[Reach] out to people not because they have a big following, but because there is synergistic alignment with your mission. If there isn't that, then it doesn't work. There's no authenticity” - Nick Lynch  Reach out to Nick Lynch at:Website: https://collidescope.io/LinkedIn: https://www.linkedin.com/in/nicholaslynch/  Be more confident, credible & convincing to your board & supporters without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.   Get your free starter kit today at  www.theinfluentialnonprofit.com Connect with Maryanne Dersch: maryanne@courageouscommunication.com