Adora Drake is a digital marketing consultant with High Spirits Marketing and she is an expert digital marketing strategist, coach, and consultant. She helps nonprofit organizations feel inspired to take action and to gain clarity in their marketing strategy and learn how to convert their followers into raving fans who want to be part of their mission.  Key Takeaways:How you set boundaries at home or in your personal life directly translates to how you set boundaries at work or in any other part of your life. Your whole life is connected, everything is connected.Maximize the work that you’ve already done. Create less and send out more frequently and in all channels and forms available.There are certain metrics you have to watch out for in order to have the information you need in order to know how to proceed in your marketing plan. However in marketing, not everything is measurable.Just because your members are not sharing your mission, doesn’t mean that they don’t care. They might not just know how. You need to explicitly tell your members to share, if they don’t know how, you can instruct them or advise them to share it in the way that they could. “Post events, show your work in the community and tell the story of how you got to where you are - people like to hear those things, they really do."“Clickthrough rates, are they opening our emails, retention rate, how much money are the donors donating this year vs last year - look at all these things when you create a marketing plan. That’s going to tell you where do we need to continue working on our marketing going forward. ”“What you wanna do is really make sure that you are keeping the donors that you already have excited and engaged - by keeping that consistency in front of them. Letting them know what’s going on, where’s the money going, getting them excited about what’s to come. ” - Adora Drake Reach out to Adora Drake at:Website: https://www.adoradrakemarketing.com/LinkedIn: https://www.linkedin.com/in/adoradrake/ Be more confident, credible & convincing to your board & supporters without feeling rejected, ineffective, or pushy.Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.  Get your free starter kit today at  www.theinfluentialnonprofit.com