About Zach Thanasilangkul: He is a communications coach and founder of Mission Driven Impact a training company that helps nonprofits clarify their message + get the word out online so they can raise awareness, increase revenue, and make the impact they were called to make. Key Takeaways:Digital marketing isn’t different from human relationships. It’s fundamental to know who it is you’re speaking to and what is it that you want to say to them that will be worth their time. You also need to have a way of communicating with them or getting their attention. Communicating the vision is key in any leadership position. First, you’ve got to identify what is the world you want to create and then, communicate it to the people you’re leading whether it’s yourself, your team, or your whole organization. Creating a marketing plan is all about answering these six questions: “who am I speaking to?”, “what do I have to say to them?”, “where are my people hanging out?”, “how do I get in front of them?”, and then “how do I turn attention into opportunity?” Attention is a critical part of digital marketing, but it’s not everything. There must be infrastructure in place that could make something out of the opportunity to be viewed or be seen. There must be a systemic process that gives people direction and guidance on what are the next steps they have to take.  “Digital marketing isn't all that different from human relationships. You got to get in front of somebody, you got to have something worth saying, and you got to lead them to a decision they can make that helps themselves.” “In any position where you find yourself in leadership, your ability to grow and expand that capacity within yourself, your team, your organization is directly related to how well you can cast a vision and get people to believe in it.” “If I brought a million people to your website, what then? Do you have a systematic process to do something with it? Being seen isn't quite enough if you don't have a way to do something with that. ” - Zach Thanasilangkul  Reach out to Zach Thanasilangkul at:Website: https://www.missiondrivenimpact.com/ LinkedIn: https://www.linkedin.com/in/zachthanasilangkul/ Ask for and receive all you want need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.  Get your free starter kit today at www.theinfluentialnonprofit.com Book your quickie intro call with Maryanne here!  Connect with Maryanne Dersch: maryanne@courageouscommunication.com