About Ilia Khairetdinov: He is a Growth Specialist at ConnectAd, spends his days discussing strategy and growth with nonprofits. His extensive experience in the nonprofit and start-up space allows him to deeply understand the challenges organizations face, particularly when it comes to digital marketing and strategy. Key Takeaways:Getting a grant from Google is not as hard as it sounds. Just apply at google.com/nonprofits - all you need is your EIN Registration number, 501C3 in the United States, and your physical and digital address. Even while doing an awareness campaign, don’t neglect the people you already have. Keep your current email list warm, engage with every person who subscribed to you. Digital advertising isn’t the end all be all, it has to be fully integrated into your other systems in order for your organization to maximize its effectiveness. It’s not going to be as useful to advertise just for mere awareness’ sake. Awareness has to have a purpose.  “You really gotta take this as a serious opportunity to grow your organization not just from an awareness standpoint, but from a sales and fundraising, attraction, volunteerism - if you’re gonna take it seriously, treat it seriously. “ “The key thing is that the advertisement is based directly off what you searched… you wanna get in front of people who are already looking for what you provide” “We are really focused on being conversion-driven… You could bring a million people into your website, if they leave in the first five seconds you just wasted all that money” - Ilia Khairetdinov Reach out to Ilia Khairetdinov at:Website: https://connectad.ca/LinkedIn: https://www.linkedin.com/in/iliakhairetdinov Be more confident, credible & convincing to your board & supporters without feeling rejected, ineffective, or pushy.Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. Get your free starter kit today at  www.theinfluentialnonprofit.com