This episode was recorded as a part of Maryanne's Donor Attraction Forum. Julia had some amazing insights that Maryanne wanted to share.About Julia Campbell: She is an expert in digital marketing and has run a consulting business for almost 10 years now. Julia focuses exclusively on mission-driven organizations. She is the author of "Storytelling in the Digital Age: A Guide for Nonprofits". Julia is also a mom of 2 and Returned Peace Corps Volunteer. Key Takeaways:Simplify your message, don't dumb it down - just make it understandable and relatable to the audience you want to attract. Try your very best to grab their attention, pique their curiosity, or challenge their mindset. Don’t waste too much time trying to convince random strangers to care about your cause - figure out who your audience is, what they care about, who you want to attract and how you can create a message that’s going to resonate with them People know when the difference of being broadcasted to versus spoken to. Each channel is different, you can't treat them all the same. But you can repurpose content  Try to learn as much as you can about each social media channel.80% of things you post on social media should be all about adding value to your viewers; the remaining 20% is for asking something back. If we're asking someone to do something, let's think first about what's in it for them. “Nobody wants a newsletter. We want stories, we want impact. We want outcomes, we want to be inspired. We want to learn about a cause that we care about.” - Julia Campbell Reach out to Julia Campbell at:Website: https://jcsocialmarketing.com/LinkedIn: https://www.linkedin.com/in/juliacampbell/ Be more confident, credible & convincing to your board & supporters without feeling rejected, ineffective, or pushy.Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. Get your free starter kit today at  www.theinfluentialnonprofit.com