Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. In the age where attention is currency, subject matter experts within organizations are uniquely positioned to build and grow influence. Shereese Floyd gives nonprofits new ways to think about and consider thought leadership as a strategy to influence fundraising and organizational impact.In this episode, we talk about: The top three benefits of thought leadershipSteps to implementationCommon mistakes to avoidHow to use thought leadership for business development and fundraisingConnect with Shereese: Website: shereesefloyd.comLinkedIn: linkedin.com/in/shereesefloydAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsConnect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/