What makes a purpose driven organization? 4 Misconceptions about purpose-driven companies
The last 10-15 years have seen a dramatic increase in talk about being purpose-driven organizations, mission-focused companies, and business that do good by doing good. But there's a lot of misconceptions around what it really means to be a purpose-driven organization. In the video, we cover 4 misconceptions about purpose-driven organizations and provide examples of companies that are truly purpose-driven.
1. Being a purpose-driven organization is not about corporate social responsibility (CSR).
2. Being a Purpose-driven organization is bigger than just your mission statement.
3. Being a purpose-driven organization is more than just your business model.
4. Being a purpose-driven organization is not always about what you sell.
My litmus test for being a purpose-driven organization: Do your people know how to answer the question "What are we fighting for?"
//ABOUT DAVID
One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.
He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.
A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.
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