Creating shared identity on a team is crucial to building a high-performing one. Shared identity refers to the extent to which team members feel the same sense of who they are as a designated group. It indicates whether or not individual members truly feel like this is the team they’re a part of and most loyal to.
Decades of social science research have shown that individuals make sense of their world by applying categories and labels to their environment—including themselves and the people around them. “Team” is one such label, and it carries great importance, because when we identify with a particular group, that group shapes our own identity and behavior.
A strong shared identity on a team reduces conflict, standardizes norms of behavior, increases cohesion and collaboration, and ultimately enhances team performance. In this episode, we will explore four key actions that leaders can take to foster a shared identity within their teams.
0:00 Introduction
1:19 Start With Purpose
3:09 Build On Values
5:00 Focus On Goals
6:30 Define Habits
7:32 Conclusion
Creating shared identity on a team is crucial for achieving success. By starting with purpose, building on values, focusing on goals, and defining habits, leaders can foster a sense of belonging and connection among team members. This leads to a more focused, cohesive, and productive team. By implementing these four actions, leaders can create an environment where team members work together towards common goals and in pursuing those goals, do their best work ever.

//DO YOUR BEST WORK EVER
If you liked this video and you want to help your team do their best work ever, check out the free resources we've compiled at https://davidburkus.com/resources

//ABOUT DAVID
One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.
He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.
A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

//SPEAKING
Like what you heard? Find more on David's speaking page (and find out about bringing him to your company or event) at https://davidburkus.com/keynote-speaker/

//CONNECT
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//MUSIC
"Appreciate That" by David Cutter https://www.davidcuttermusic.com

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