With work and life becoming more intertwined than ever, people increasingly seek purpose through work. So, leaders are being called upon to create a sense of purpose on a team. When team members feel that their work is connected to a larger company-wide purpose, they are more motivated and perform better. This gives managers and leaders an opportunity to facilitate work environments that provide the sense of purpose people need to thrive.
In this article, we will explore five effective ways to create a sense of purpose on a team, ensuring that everyone is aligned and driven towards a common goal.
0:00 Introduction
1:19 Give The “It’s A Wonderful Life” Test
3:14 Draft A Ralling Cry
5:37 Create Team Symbols
6:42 Collect Impact Stories
7:47 Outsource Inspiration
9:07 Conclusion
Creating a sense of purpose on a team is crucial for its success. By using the "It's a Wonderful Life" test, drafting a rallying cry, creating team symbols, collecting impact stories, and outsourcing inspiration, teams can foster a strong sense of purpose and motivation. These activities should be ongoing to maintain a sense of purpose and drive within the team, motivating them to do their best work ever.

//DO YOUR BEST WORK EVER
If you liked this video and you want to help your team do their best work ever, check out the free resources we've compiled at https://davidburkus.com/resources

//ABOUT DAVID
One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.
He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.
A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

//SPEAKING
Like what you heard? Find more on David's speaking page (and find out about bringing him to your company or event) at https://davidburkus.com/keynote-speaker/

//CONNECT
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//MUSIC
"Appreciate That" by David Cutter https://www.davidcuttermusic.com

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