17 min listen
Part 1: Unleashing the Power of Brand-Led Communities with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions
Part 1: Unleashing the Power of Brand-Led Communities with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions
ratings:
Length:
23 minutes
Released:
Mar 22, 2023
Format:
Podcast episode
Description
In this episode of The Art of Social Media, Tejas Mehta is joined by Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions. They discuss the power of community-based marketing, how it can help businesses create an emotional connection with customers, and the three distinguishing factors of a community.
Released:
Mar 22, 2023
Format:
Podcast episode
Titles in the series (43)
Part 1: The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder": Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part one of this two part interview, Rand tells us about the advantages small businesses and brands have over their larger competitors, the ways in which they can optimize their approach to social media marketing, and how to make your target audience resonate with your product or brand. by The Art of Social Media