19 min listen
Part 2: Building Community as the Future of Marketing with Mark Schaefer, Executive Director at Schaefer Marketing Solutions
Part 2: Building Community as the Future of Marketing with Mark Schaefer, Executive Director at Schaefer Marketing Solutions
ratings:
Length:
16 minutes
Released:
Jun 8, 2022
Format:
Podcast episode
Description
In Part 2 of this episode, Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions, joins us to discuss how brands can leverage changing trends in social media marketing as a result of disruptive innovations such as TikTok marketing, the metaverse, and cryptocurrencies, which is leading to more community-based marketing.
Released:
Jun 8, 2022
Format:
Podcast episode
Titles in the series (43)
Part 1: How Digital Marketing is Changing with Sujan Patel, Co-founder at Mailshake and MD at Ramp Ventures: In part one of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake, and MD at Ramp Ventures. Sujan talks about how much has changed in digital marketing over the last two decades. He explains how the introduction of new advertising channels such as social media, influencer marketing, and remarketing have saturated the market and made it more competitive, and why a cohesive approach, such as laser targeting, is vital for a new brand to succeed. by The Art of Social Media