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Part 2: Business Fundamentals, Short Form Video, and Video Marketing Trends with Melinda F. Emerson, President of SmallBiz Lady Enterprise
Part 2: Business Fundamentals, Short Form Video, and Video Marketing Trends with Melinda F. Emerson, President of SmallBiz Lady Enterprise
ratings:
Length:
27 minutes
Released:
Jan 4, 2023
Format:
Podcast episode
Description
Melinda F. Emerson, President of SmallBiz Lady Enterprise, joins Tejas Mehta to discuss the fundamentals of starting an eCommerce business, the rise of TikTok and video marketing, and emerging marketing trends.
Melinda, commonly known as "SmallBiz Lady," is America's number one expert on small business development and social media marketing, with more than twenty years of experience drawn from front-line and executive management in business and entrepreneurial situations.
She is also a renowned keynote speaker on small business development, social selling, and content marketing–focusing on helping people start and grow profitable and sustainable small businesses. Through out her career, she has advised several Fortune 500 companies to target and retain small business customers effectively. Before starting SmallBiz Lady Enterprise, Melinda founded Quintessence Group.
Melinda, commonly known as "SmallBiz Lady," is America's number one expert on small business development and social media marketing, with more than twenty years of experience drawn from front-line and executive management in business and entrepreneurial situations.
She is also a renowned keynote speaker on small business development, social selling, and content marketing–focusing on helping people start and grow profitable and sustainable small businesses. Through out her career, she has advised several Fortune 500 companies to target and retain small business customers effectively. Before starting SmallBiz Lady Enterprise, Melinda founded Quintessence Group.
Released:
Jan 4, 2023
Format:
Podcast episode
Titles in the series (43)
Part 1: The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder": Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part one of this two part interview, Rand tells us about the advantages small businesses and brands have over their larger competitors, the ways in which they can optimize their approach to social media marketing, and how to make your target audience resonate with your product or brand. by The Art of Social Media