53 min listen
Why Social Pros Don't Have to Know it All
ratings:
Length:
33 minutes
Released:
Aug 25, 2023
Format:
Podcast episode
Description
If you’re feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed Hannah Tooker, VP of Content at LaneTerralever, to talk about why social pros don’t need to know it all and what we can do instead. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details With new platforms popping up, ever-changing trends, and a mass of competition, social pros have a lot to keep up with. But in this episode of Social Pros, our guest wants to take the pressure off social media managers. Hannah Tooker, VP of Content at LaneTerralever, joins this episode to give us a behind-the-scenes look at how she manages social media strategies for brands while offering tips for other social pros. She explains that social pros can’t always be “everything to everyone” – and why that’s okay! We dig into core topics such as tone of voice, tailoring strategies per channel, knowing your audience, and more. She also shares how she helped to launch a highly successful campaign for PetSmart. In This Episode: 3:02 – Hannah’s role at LaneTerraleaver 4:28 – The challenge of staying ahead on social 7:38 – When to push on new ideas with clients 10:39 – Cleaning up after bad advice clients have received in the past 13:20 – How Hannah coaches clients 16:08 – Getting the tone of voice right for brands 17:37 – Hannah describes a successful campaign she worked on for PetSmart Charities 23:01 – How to navigate big changes in the social media landscape 26:43 – How Hannah began her social pro career 29:25 – The final two questions Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit SocialPros.com for more insights from your favorite social media marketers.
Released:
Aug 25, 2023
Format:
Podcast episode
Titles in the series (100)
3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros: Several esteemed former guests from the showjoin theSocial Pros Podcastthis week to celebrate the 100th episode and to discuss the current landscape of social, how ... by Social Pros Podcast