Having a good relationship between your marketing department, and your advancement division is absolutely crucial. Michael Stoner, co-founder, and president of mStoner Incorporated knows this, and he's completed some research recently showing how this relationship can really propel the results of an advancement division’s ability to engage donors. I got on the line with Michael to talk a little bit about his history in higher education marketing and what he sees next for the integration of communications to donors. Check out this article on Michael's research here at Inside Higher Education Find out more about mStoner at: https://www.mstoner.com/