18 min listen
The Myths and Science of Fundraising
ratings:
Length:
52 minutes
Released:
Oct 6, 2021
Format:
Podcast episode
Description
One of the world’s top giving expert, Dr. Russell James from Texas Tech University joins MarketSmart’s Greg Warner to give a rundown on how some of the key research on donor decisions impacts our work as fundraisers. A key goal in our donor engagement is tell the donor’s story, or better yet: let the donors tell their own story. Research shows that this is a key component in increasing giving, and it provides greater joy and a better donor experience. Dr. James has a new book series out that explores these concepts. You can find out more at: https://imarketsmart.com/donorstory
Released:
Oct 6, 2021
Format:
Podcast episode
Titles in the series (100)
Fundraising Voices: Robert McGuire on Content Marketing: Getting great content in front of your donors, things that are interesting and invoke a passion for giving, is a sure fire way to build your base of support. Robert McGuire of McGuire Editorial knows this well. He’s spent years helping top... by Fundraising Voices from RNL