18 min listen
Data Science for Fundraising - Ashutosh Nandeshwar
Data Science for Fundraising - Ashutosh Nandeshwar
ratings:
Length:
18 minutes
Released:
Apr 9, 2018
Format:
Podcast episode
Description
Strong use of data is the cornerstone of any great fundraising program. The best programs take this to the next level, moving from descriptive to predictive – actually guiding gift officers and annual giving appeals to the donors who seem the most ready. Making this transition can be daunting. So today, we’ll talk with one of the authors of a new book, Data Science for Fundraising, building data-driven solutions using R. Ashutosh Nandeshwar is a fundraising data veteran, and a thought leader in this important emerging field. The book is part introduction to new data techniques and an in depth hands on manual to get started. Whether you’re the geek who will be manipulating the data or just interested in how this new way of thinking can transform your fundraising, he’s a great source of insight. You can find the book here: www.nandeshwar.info/ds4fundraising Ashutosh's website: www.nandeshwar.info In our recent surveys of over 3,000 fundraisers, fully three quarters told us that they don’t feel like they are using data in the best way possible. This extends to annual giving, major and planned giving, as we try to harness our massive databases to provide better, more personalized appeals. As Ashutosh and I discussed, this isn’t just the best way to fundraise—it’s better for donors, and uses their time and attention efficiently and with the highest impact. If you’re ready to roll up your sleeves and get into the data, Ashutosh and Roger’s book is a great tool. Data-driven fundraising is a big focus here at RNL, and we’ve launched new products which do what we’ve discussed in this podcast –taking fundraising into the 21st century. If you’re ready to provide a more personal experience to donors and transform your fundraising, drop us a line. We’re ready to help.
Released:
Apr 9, 2018
Format:
Podcast episode
Titles in the series (100)
HEP Data - Teddy Callow - Matching Gifts: For a long time now, annual giving programs have utilized matching gift programs from corporate sponsors as a great way to increase their fundraising totals. You can, generally speaking, increase your results by about 10% just by engaging corporate... by Fundraising Voices from RNL