18 min listen
Nonprofit Research Collaborative and Giving USA - Melissa Brown and Aggie Sweeney talk the Winter 2018 Nonprofit Fundraising Study
Nonprofit Research Collaborative and Giving USA - Melissa Brown and Aggie Sweeney talk the Winter 2018 Nonprofit Fundraising Study
ratings:
Length:
17 minutes
Released:
May 25, 2018
Format:
Podcast episode
Description
Every year, the Nonprofit Research Collaborative puts out two big surveys to track trends in giving. Organized around 15 different fundraising methods, it’s one of the most comprehensive surveys around. The Winter 2018 Nonprofit Fundraising study report is just out, and shows that most charities are doing better through the end of the calendar year. I got on the line with Melissa Brown from the Non Profit Research Collaborative and Aggie Sweeney from Giving USA to go over the results and talk about what they think is next for nonprofit fundraising. Download the latest report here The Nonprofit Research Collaborative and Giving USA are great resources to track trends in fundraising. Melissa and Aggie had great insights about how wealth demographics and donor engagement are changing our work. Head on over to npresearch.org to download the most recent research. And stay tuned in June for the always important Giving USA annual report. Tracking trends is a key part of fundraising strategy. And we’re doing this every day at RNL. If you’d like to apply the latest trends to your fundraising strategy, drop us a line. We’re ready to help. Find out more: npresearch.org GivingUSA.org
Released:
May 25, 2018
Format:
Podcast episode
Titles in the series (100)
Fundraising Voices: Robert McGuire on Content Marketing: Getting great content in front of your donors, things that are interesting and invoke a passion for giving, is a sure fire way to build your base of support. Robert McGuire of McGuire Editorial knows this well. He’s spent years helping top... by Fundraising Voices from RNL