23 min listen
14. What is Twitter’s role in the media mix?
FromFuture Proof
ratings:
Length:
24 minutes
Released:
Dec 18, 2018
Format:
Podcast episode
Description
In this episode, we explore Twitter from a research angle – how they measure success, how they are looking to improve the ‘health’ of conversations on the platform, and how the research team uses data to help brands. Jake Steadman, Senior Director of Research for International and Agency, also discusses his views on the role of Twitter and the wider world of market research.
Released:
Dec 18, 2018
Format:
Podcast episode
Titles in the series (100)
1. Are social influencers worth the investment?: Vlogger Lucy Moon talks all things influencer, in this new marketing podcast from Kantar & Saïd Business School. by Future Proof