23 min listen
3. Can brands use technology to become more ‘human’?
FromFuture Proof
ratings:
Length:
27 minutes
Released:
Jul 30, 2018
Format:
Podcast episode
Description
With voice assistants, chatbots, robots and new advances in sensory marketing, technology is beginning to feel like a friend. Dr Rhonda Hadi, Saïd Business School, discusses her research into consumer reactions to these artificial companions, and shares some advice for brands looking to appeal to our human nature. Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School, and Julie Kollman, Chief Research Officer at Kantar.
Released:
Jul 30, 2018
Format:
Podcast episode
Titles in the series (100)
1. Are social influencers worth the investment?: Vlogger Lucy Moon talks all things influencer, in this new marketing podcast from Kantar & Saïd Business School. by Future Proof