24 min listen
27. How does Google balance creativity and technology?
FromFuture Proof
ratings:
Length:
22 minutes
Released:
Jul 1, 2019
Format:
Podcast episode
Description
With more data at our disposal than ever, new tools, new tech, machine learning… are machines about to replace creatives? Tara Walpert Levy (VP, Agency and Brand Solutions at Google) says no, but brings to life several examples of where technology and insights – specifically from Google – are empowering creatives and creative work. On the stage at Google Beach as part of Cannes Lions, she discusses Google’s role in the creative ecosystem, innovations in advertising and targeting, and some of the ways the company is looking at optimisation and effectiveness, and also explains how platforms may be able to support diversity and inclusion efforts. Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.
Released:
Jul 1, 2019
Format:
Podcast episode
Titles in the series (100)
6. Do Facebook adverts work?: Facebook’s Ian Edwards discusses the effectiveness of social media advertising, in this marketing podcast from Kantar and Saïd Business School. by Future Proof