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    Brand Strategy Unpacked: Cracking the Cadbury Code

    Brand Strategy Unpacked: Cracking the Cadbury Code

    FromFuture Proof

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    Brand Strategy Unpacked: Cracking the Cadbury Code

    FromFuture Proof

    ratings:
    Length:
    29 minutes
    Released:
    Feb 27, 2024
    Format:
    Podcast episode

    Description

    Effective and impactful strategy has been instrumental to Cadbury’s phenomenal commercial success - +22% value sales between 2017 and 2021. Lindsay Gorton-Lee from Kantar unpacks the genesis and activation of Cadbury’s transformation with Mariarita Mugnai, Global Director Insights & Analytics on Cadbury at Mondelez International and Clare Hutchinson, Chief Strategy Officer at VCCP London. Hosted on Acast. See acast.com/privacy for more information.
    Released:
    Feb 27, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/