35 min listen
Understanding How Advertising Consumption is Changing
Understanding How Advertising Consumption is Changing
ratings:
Length:
35 minutes
Released:
Mar 8, 2023
Format:
Podcast episode
Description
Modern agencies are focusing on consumer behaviour, they’re studying where ad consumption is happening today, seeking to maximise opportunities for brands and clients. Featuring Nikkita Sidhu, Planning Director, Croud and Kate Wheaton, Head of Strategy, Relationship Design at Ogilvy with host Dino Myers-Lamptey.
Released:
Mar 8, 2023
Format:
Podcast episode
Titles in the series (4)
Understanding How Advertising Consumption is Changing: Modern agencies are focusing on consumer behaviour, they’re studying where ad consumption is happening today, seeking to maximise opportunities for brands and clients. Featuring Nikkita Sidhu, Planning Director, Croud and Kate Wheaton, by Great Thinking: The Future of Advertising