35 min listen
New Media Spaces for Advertising
New Media Spaces for Advertising
ratings:
Length:
27 minutes
Released:
Mar 23, 2023
Format:
Podcast episode
Description
How brands can build value from being players in gaming, metaverse, VR and other alternative new media. Host Dino Myers-Lamptey in conversation with Jonny Shaw, CEO, VCCP+ and Mackenzie Jackson, Co-Founder Alliance Studios
Released:
Mar 23, 2023
Format:
Podcast episode
Titles in the series (4)
Understanding How Advertising Consumption is Changing: Modern agencies are focusing on consumer behaviour, they’re studying where ad consumption is happening today, seeking to maximise opportunities for brands and clients. Featuring Nikkita Sidhu, Planning Director, Croud and Kate Wheaton, by Great Thinking: The Future of Advertising