Tech-Driven Convergence

FromGreat Thinking: The Future of Advertising

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Tech-Driven Convergence

FromGreat Thinking: The Future of Advertising

ratings:

Length:

32 minutes

Released:

Mar 23, 2023

Format:

Podcast episode

Description

Opportunities in advertising, fashion, gaming, entertainment, and sport, where creativity and strategic excellence can create new brand winners. Featuring Charli Cohen, Founder, RSTLS, Andy Cooper, Director, Draw & Code and host Dino Myers-Lamptey.

Released:

Mar 23, 2023

Format:

Podcast episode

Titles in the series (4)

Welcome to Great Thinking: The Future of Advertising, presented by the UK’s Department for Business and Trade, where leaders in the UK Advertising and Creative sectors discuss how they are navigating some of most important challenges brands are currently facing around the world.

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Understanding How Advertising Consumption is Changing: Modern agencies are focusing on consumer behaviour, they’re studying where ad consumption is happening today, seeking to maximise opportunities for brands and clients. Featuring Nikkita Sidhu, Planning Director, Croud and Kate Wheaton, by Great Thinking: The Future of Advertising
35 min listen
Storytelling in the Metaverse: The Metaverse offers us all new and unique tools for storytelling, shared experience and a new approach to the idea of presence. Featuring Yush Kalia, Sales & Marketing Director, Dimension Studio and Isabelle Quevilly, Director, by Great Thinking: The Future of Advertising
24 min listen
New Media Spaces for Advertising: How brands can build value from being players in gaming, metaverse, VR and other alternative new media. Host Dino Myers-Lamptey in conversation with Jonny Shaw, CEO, VCCP+ and Mackenzie Jackson, Co-Founder Alliance Studios by Great Thinking: The Future of Advertising
27 min listen
Tech-Driven Convergence: Opportunities in advertising, fashion, gaming, entertainment, and sport, where creativity and strategic excellence can create new brand winners. Featuring Charli Cohen, Founder, RSTLS, Andy Cooper, Director, Draw & Code and host Dino Myers-Lamptey. by Great Thinking: The Future of Advertising
32 min listen

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Tech-Driven Convergence

Tech-Driven Convergence

Description

Titles in the series (4)

Related podcast episodes