40 min listen
Ep. 151 - What Creators Want: How to Collaborate With Talent in 2021 | Meridith Rojas - Logitech
Ep. 151 - What Creators Want: How to Collaborate With Talent in 2021 | Meridith Rojas - Logitech
ratings:
Length:
42 minutes
Released:
Oct 4, 2021
Format:
Podcast episode
Description
Every major social platform has been improving their creator offering over the last 12 months. The difference now is that creators know their worth, have agency over which brands they choose to work with, and are an asset no brand or platform can afford to lose. In this episode we’re joined by Meridith Rojas, the global head of entertainment and creator marketing at Logitech. We discuss why brands should invest in and develop talent, when to collaborate before a star’s rise to fame, and how to vet talent for your campaigns. We also cover the factors driving the creator boom and the expectations on brands now creators are the ones calling the shots. Have a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com
Released:
Oct 4, 2021
Format:
Podcast episode
Titles in the series (100)
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