34 min listen
Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer
Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer
ratings:
Length:
39 minutes
Released:
Aug 17, 2018
Format:
Podcast episode
Description
Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical - and it’s having a major impact on campaign strategy and content creation. But how do you charm a nation of cynics? In the pilot episode of Social Minds, the UK’s first social media marketing podcast by Social Chain, we’re joined by Kellogg’s UK & Ireland social lead, Joe Harper. In this, we ask whether or not consumer cynicism is a behaviour we can unlearn, and Joe reveals how FMCG brands such as Kellogg’s are working to educate a woke generation and earn the elusive trust of the UK consumer.
Released:
Aug 17, 2018
Format:
Podcast episode
Titles in the series (100)
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