37 min listen
Ep. 042 - Licensing Virality: Understanding the Peaks and Pitfalls of Video’s Democratisation
Ep. 042 - Licensing Virality: Understanding the Peaks and Pitfalls of Video’s Democratisation
ratings:
Length:
44 minutes
Released:
Jun 24, 2019
Format:
Podcast episode
Description
Social has irreversibly changed the way news is broken; publishers now rely on user-generated content for on-the-ground video and photo reporting. But what does that mean for the health of information and the content we consume? In episode 042 of Social Minds, we’re joined by Jon Cornwell, co-founder and CEO of Newsflare—a company which licenses viral and breaking news videos to media and news organisations globally. In this, we discuss Facebook’s treatment of publishers, the democratisation of editorial video as well as what the future has in store for different video formats such as LIVE and long-form episodic content. We also cover the EU’s new directive, Articles 13 and 11, also known as the meme ban and link tax respectively, and what these new laws will mean for aggregators of social-first video content.
Released:
Jun 24, 2019
Format:
Podcast episode
Titles in the series (100)
Ep. 002 - Love Island Exposed: How One Show Ended the War Between TV and Tech: If Love Island was ever a guilty pleasure, this year, they dropped the guilty. But how much of the show’s success is owed to social media? In our second instalment of Social Minds, ITV business development director, Jason Spencer, reveals how Love... by SocialMinds - A Social Media Marketing Podcast